Personal website of Naomi Haefner

I am an Assistant Professor of Technology Management at the University of St. Gallen. I am affiliated with the Global Center for Entrepreneurship and Innovation (GCEI-HSG) and the Institute of Technology Management (ITEM-HSG) at the University of St. Gallen.

I lead the Emerging Technologies Lab at the Institute of Technology Management at the University of St. Gallen. Our focus is on examining and assessing new technologies, especially artificial intelligence and machine learning, with a particular emphasis on their impact on innovation, strategic decision-making, the new venture creation process, business models, and business opportunities.